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West Chester University of Pennsylvania
B.S. Kinesiology
Minor: Nutrition (Cum Laude)

Having a four-year Bachelor’s of Science degree in Kinesiology means that not only am I certified, but have achieved 128 college credits in all aspects of exercise, anatomy, physiology, nutrition and other required general and elective educational courses.

Kinesiology is the discipline emphasizing the study of movement as it relates to physical activity, health and disease prevention, exercise, and sport.


It’s research ranges from basic to applied, it involves the study of physical activity and its impact on health, society, and quality of life.


It includes, but is not limited to, such areas of study as exercise science, sports management, athletic training and sports medicine, socio-cultural analyses of sports, sport and exercise psychology, fitness leadership, physical education-teacher education, and pre-professional training for physical therapy, occupational therapy, medicine and other health related fields.

Thank you for taking the time to visit my website. I'd like to take a moment and introduce myself:

Congratulations! You've decided it's time to take action and change your lifestyle; which often isn't easy. I truly believe the first step is the most difficult one, but often the most important.

My name is Rich Noto, and I have been working professionally as a certified personal trainer for over 20 years. I graduated with honors from West Chester University of Pennsylvania with a bachelor's of science degree in Kinesiology (study of human movement) and Nutrition.

My clientele list includes people from a wide range of abilities, such as, individuals with limited or no training experience, individuals needing to break plateaus, gain lean muscle mass, lose weight, get more toned, rehabilitation, increase strength, youth sports performance, and all the way up to collegiate and professional athletes.

After graduating college with honors, my professional career started as a thriving Private Trainer at New York City's premier training facility, The Sports Club- LA Rockefeller Center. Within my first year at The Sports Club, I was promoted to Master Trainer.

During that time, I immersed myself in my career, perpetually learning and growing as a trainer, and as a person. I maintained a strong work ethic and endlessly strove to become one of the best in my field.

Upon relocating to San Diego I became a Fitness Manager of a newly built upscale health club. As the fitness manager, I created and developed their highly successful personal training program.

After these accomplishments, the natural progression of my career was to open my own personal training business: Visualize Fitness.

After living in San Diego for more than a decade, I decided to start my next chapter in Arizona and open a fitness studio: Fitness 48. 
I want to take my success and experience achieved in California and apply those lessons in Arizona. At my facility, clients can achieve their results in a welcoming, clean, and positive environment.


I’m proud to continue Visualize Fitness at my studio and throughout the Phoenix metro area. I'm also looking forward to helping more clients achieve their fitness goals.

Although I am an experienced and educated trainer, I often struggle with the same challenges my clients face.

Just because I am a trainer does not mean I want to eat healthy foods for every meal and have the motivation to workout every day!


What fun would life be if that was the only path to your goals? I could never imagine giving up pizza or ice cream!

Personal training is NOT a diet or a trainer barking orders at you in the gym. It is a lifestyle change; a lifestyle change that allows you to enjoy the pleasures in life while still achieving your goals.

I develop a valuable trust and personal relationship with all my clients. I always encourage my clients to call or text me at any time, whether they have questions or maybe just need to talk.

It is important to remember that as your trainer and friend, I will be by your side every step of the way, progressing with you on your life changing fitness journey.

In addition to personal training, you will receive an education. After completion of training, my clients possess the skills and knowledge to maintain their lifestyles and physique. In fact, their friends and family often ask them for advice!

If you are reading this, it may be because you are seeking a change in your health, confidence, or appearance. There is no better way to achieve your fitness goals than with a personal trainer.

Let's face it, getting fit is not easy. If it were, everyone would be in shape. However, you can make it easier and more fun by allowing someone with the experience and knowledge to guide you.

You bring your dedication, and I will do the rest.



Rich Noto - Visualize Fitness
Rich Noto - Visualize Fitness


Certification Logos

Click a certification below to expand and learn more.

  • National Strength and Conditioning Association - Certified Strength and Conditioning Specialist
    Since 1985 the Certified Strength and Conditioning Specialist (CSCS) is considered the gold standard certification among strength and conditioning certifications. To qualify for this certification one must obtain a 4-year degree from an accredited university. The CSCS credentials have earned the reputation as the most respected and preferred fitness-related credentials amongst employers, professors and industry experts around the world. Certified Strength and Conditioning Specialists (CSCSs) are professionals who apply scientific knowledge to train athletes for the primary goal of improving athletic performance. They conduct sport-specific testing sessions, design and implement safe and effective strength training and conditioning programs and provide guidance regarding nutrition and injury prevention.
  • American College of Sports Medicine - Certified Personal Trainer (ACSM-CPT)
    Being a gold standard certification since 1975, The American College of Sports Medicine is the largest sports medicine and exercise science organization in the world. More than 40,000 international, national and regional members and certified professionals are dedicated to advancing and integrating scientific research to provide educational and practical applications of exercise science and sports medicine. This certification focuses on apparently healthy individuals and those with health challenges who are able to exercise independently to enhance quality of life, improve health-related physical fitness, performance, manage health risk, and promote lasting health behavior change.
  • National Academy of Sports Medicine - Corrective Exercise Specialist (NASM-CES)
    The NASM Corrective Exercise Specialist (NASM CES) Advanced Specialization was developed in response to the growing need for professionals with the ability to assist clients experiencing musculoskeletal impairments, muscle imbalances or rehabilitation concerns. The CES provides the advanced knowledge, skills and abilities to successfully work with clients suffering from musculoskeletal impairments, imbalances or post-rehabilitation concerns.
  • National Academy of Sports Medicine - Performance Enhancement Specialist (NASM-PES)
    Advanced Specialization gives the trainer the expertise to improve their client’s performance, at any level, in any sport. It was developed for athletic trainers, chiropractors, physical therapists, coaches, personal trainers, MOD physical training instructors and other sports professionals who want to work with athletes at all levels, from secondary education and university tier to professional Olympic level athletes.
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